June 4th
LA: 8:30 – 9:45 AM (PDT)
NY: 11:30 AM – 12:45 PM (EDT)
EU: 5:30 – 6:45 PM (CEST)
JP: 12:30 – 1:45 AM (JST)
Stefan Michel ›
Pricing lessons for Pilates-Experts ›
In this seminar, Stefan Michel explains to you can improve your pricing by focusing on customer value first. We discuss how you can use the 4C framework for your pricing analysis and what pricing questions you can and cannot ask your customers.
We discuss the structure of a pricing strategy including price carriers, price metrics and bundling. The Covid-19 crisis has created a push for digital content with a proliferation of the freemium model.
The last part of the seminar focuses on pricing psychology, especially on anchoring and signaling.